marketing

I listen to a number of podcasts on books and writing in the science fiction and fantasy genre. I find them interesting and valuable as a fan, as the editor of Prometheus Unbound, and as an aspiring author myself. I think you will as well, so I’ve created a curated list of my favorites and what I’m listening to now. Do you listen to any of these? Are there any I haven’t listed that you would recommend? Let us know in the comments.

General SF&F Book Podcasts

These are mostly general science fiction and fantasy podcasts about books, although movies and tv shows do come up on some of them as well. If you’re interested in the craft and business of writing, it would be worthwhile to subscribe to these not only to keep up with the state of the field but also because they often feature authors, editors, publishers, and agents as interviewees or guests.

The SF Signal Podcast — The Hugo-nominated podcast of the indispensable Hugo-winning SF Signal website. Hosted by Patrick Hester. The schedule is one interview episode and one discussion episode per week. The podcast features a wide range of interviewees, guests, and panelists, including a core group of regulars, from the science fiction, fantasy, and horror community. I haven’t listened to the new, separate Crossing the Gulf podcast hosted by Karen Burnham (a NASA engineer) and Karen Lord yet.

Adventures in Scifi Publishing — Hosted by Shaun Farrell, Moses Siregar (The Black God’s War), and Brent Bowen. A long-running podcast featuring discussion and interviews with the biggest and hottest names in the genre community as well as newer authors. The experienced hosts are self-published or aspiring authors themselves. Update: Founder Shaun Farrell has had to step down from hosting AISFP, but he relinquished the reins to new host Tim Ward so the show will go on.

The Coode Street Podcast — A rather informal and, as they say, rambly conversation between editor Jonathan Strahan (Life on Mars) and academic and reviewer Gary K. Wolfe (Evaporating Genres). There is the occasional guest, but mostly it’s just the two hosts. You can learn a lot about the current state of the genre, and especially its rich history, from these widely read veterans.

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Apropos to my recent post on Google Docs, novelist Silvia Hartmann is embarking on a brave new experiment using Google’s office suite. She’s letting anyone and everyone watch her write a new fantasy novel in a public Google document. You can watch every word — every single character — appear on the screen as she types or just check on her progress whenever you please. It’s almost like being able to look over her shoulder as she writes the first draft.

It takes a great deal of courage to publish even a completed and edited novel. Even more to serialize a novel on your website or blog every week as you write it. How much courage does it take to let people watch your every keystroke while you write the first draft?

Established authors could sell access to this kind of inside look at how the sausage is made. But that might not be the best way to make use of this new opportunity. Even established authors, but especially new ones, could use this “naked writing” as a new way to connect with fans and gain publicity. No need to go for the direct sale. Foster a deeper connection with fans and attract more of them, then you might make more money from your writing in the long run.

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So you want to see Hunger Games when it comes out on Thursday at midnight? It’s not likely that you will get the chance. Tickets in my community have been sold out for weeks. In fact, the first 10 showings of the film are sold out. This disappoints me greatly because it is one of the few teen flicks I’ve really wanted to see.

The whole phenomenon seems set to make the Harry Potter hysteria and the Twilight mania seem like warm-up acts. Ask around among teens, and you will hear this confirmed. This is a true example of mass frenzy. Actually, the whole thing seems like a modern “madness of crowds.” It’s “pandemonium,” as People magazine put it.

Both the plot line and the marketing genius have lessons for our time.

Based on a book by Suzanne Collins that came out in 2008, the film tells the story of an impoverished, totalitarian society in which rebellion among the subjects is punished by the creation of a killing game for mass entertainment. A teenage girl is put in the position to kill or be killed, but she cleverly plots to stand up to the regime by cooperating with her opponent. Together, they win the hearts of the crowd and bring the regime to its knees.

In other words, it is a story about personal freedom against a powerful state, a tale of courage and defiance in the face of power. The reviews by actual readers (versus professional critics) are over the top. It’s Amazon’s No. 1, and it has 4,000 reviews and counting. This is a phenom.

Aside from the plot line, there is something contemporary about the theme of sheer deprivation and survival. It sums up the way young people are looking at the opportunities they are being presented in these times. We aren’t playing hunger games yet, but when an entire generation is pretty sure that it will not fare as well as its parents’ generation, that’s not good. Life seems like the zero-sum game posited in the film.

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